Why your emails aren’t converting.

Why your emails aren’t converting.

More than half of the potential customers visiting your website do so from a mobile device. These same people open their emails on their mobile device as well. In fact, according to Movable Ink’s US Consumer Device Preference Report Q1 2015, 67% of total opens happen on tablets and smartphones. You’ve built a library of eye-catching response templates in your CRM. They include high quality logos, graphics, photos, signature files, links, buttons, etc. Have you seen how they look on an iPhone? How about an Android phone, iPad or tablet? Your emails look and behave differently on each and every device. On many devices images are not downloaded automatically. Meaning your graphics show us as a red X. This is even if you can get beyond the inbox! Compelling the customer to not only open your email but then read the message is critical. If not, there is no chance for conversion. It’s becoming more and more vital to have an intelligent eCommerce strategy that takes device usage into account. Without this thinking, open rates and conversely conversion rates will decrease quickly.

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